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This Trend Shows That Woo-Woo Is Becoming Mainstream

December 13, 2017

At the end of each year, Pantone releases its "Color of the Year." It typically indicates what is trending in the world of style and design.  According to the VP of the Pantone Color Institute, Laurie Pressman, the selection decision also ties into what the world needs today as it looks to the future.


We first took notice of the annual announcement back in late 2015, when Rose Quartz was selected as the COTY for 2016 - mostly because it was right around the time we started to discover the healing power of crystals.  (If you're looking to get into crystals, Rose Quartz is a great starter). 


So...imagine our excitement when the selection for 2018 was announced -- Ultra Violet! 


In a press release, Pantone executive chief wrote:


Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.


While it may not be an easy shade to wear in terms of fashion, it signifies a major awareness shift, perhaps even an awakening if we dare say so, to the greater impact and vibration of the cosmos.  Here at Sweat and Flow HQ, we are totally on-board!


So why Ultra Violet and spirituality? 


It is the color associated with the Crown Chakra - or the Sahaswara in the yoga tradition. This chakra, or energy center, is considered the seat of enlightenment. It is strongly correlated with the connection to universal consciousness, self-knowledge, unity, and connection to spirit. Drawing awareness to the Crown Chakra indicates an interest in a higher level of awareness and self-study, raising your vibration, and generally elevating your way of life. 


We have seen Violet mostly in the counterculture visionaries such as Prince (Purple Rain, anyone) and Jimi Hendrix (Purple Haze).  We can only hope that the Pantone selection helps to bring spiritual practices more mainstream.  


If you are interested in learning more about the chakras, be sure to join the mailing list to be the first to know when our new Chakra Journey program opens for enrollment! The 8-week series launches in early 2018! 


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